Up north, Froot Loops now have no artificial colors.
To most, artificial colors are the essence, the soul, if you will, of what makes a Kellogg’s Froot Loop so frooty. So loopy.
| OPINION |
What are they like? Well, Canadian Froot Loops look a little like Toucan Sam is being treated for clinical depression in a suite designed in 1978 in an art program that only allows the crayons Muted Mauve, Turnip, Asparagus and Somewhat Well-Hydrated Urine.
For food? Traditional Irish boiled dinners.
The taste was not bad, but was similar to a health-food store knockoff of Froot Loops, or Fruity Cheerios.
Yeah, this is not exactly a bowl of excitement, and there isn’t a single fluorescent blue loop in the box.
But what it also lacks is a lengthy list of those ever-controversial artificial colors, namely Red 40, Blue 1 and Yellow 6, as found in American Froot Loops.
I applaud Kellogg’s for attempting to clean up its act in Canada (and in the United States, reportedly by 2018), but for me, Froot Loops are not an everyday staple. Not by a long shot.
It’s a brief dose of junk food and a taste of a more carefree childhood that was unencumbered by thoughts of food safety and nutrition, and concerned more with ’70s Saturday morning cartoons and what Big Cereal thought were wise things to advertise to hungry, whiny young children.
A reinvented Froot Loop is but a paradox, a product that has lost its societal purpose: A once in a while dose of fun, for people who know better than to eat it more than twice a year.
If you’re relying on them for daily sustenance, there are much bigger problems to be solved.
Put the Froot down and have some fruit.
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